How We Track New Gun Releases

Every product on GunReleases answers one question: can you actually buy it yet? Here's exactly how we decide, where our information comes from, and what we do when we get something wrong.

Status definitions

Announced. The manufacturer has publicly introduced the product in a press release, on its website, in a trade-show launch or through a credible trade-press report of the maker's announcement. An announced product may not have a price, a ship date or a product page yet.

Listed, no stock. The maker or a retailer has a product page with a price or an SKU, but we couldn't find inventory available to order. Pre-orders and "notify me" pages fall here.

Shipping. We found the product available to buy (in stock on the maker's store or at a retailer) or saw credible confirmation that units are reaching customers. Shipping doesn't mean it's in stock everywhere. Inventory comes and goes, and that's why every product page shows the date of our last check.

When signals conflict, for example a page that shows both "pre-order" and "in stock," we don't upgrade the status. We leave it where it was until we can confirm.

How sources are ranked

1. The manufacturer: press releases, official newsrooms, product pages and the maker's own store. This is our first choice for announce dates, MSRP and specs.
2. Official wire releases: the maker's releases distributed through trade wires such as The Outdoor Wire, Shooting Wire, PR Newswire, Business Wire and GlobeNewswire.
3. Established trade press: outlets such as The Firearm Blog, Guns.com, AmmoLand, Guns & Ammo, Shooting Illustrated, Outdoor Life and similar publications that report directly from makers.
4. Retailers: used for stock and shipping status, never as the sole source of a spec or MSRP when the maker has published one.

Forums and social posts can tip us off, but we don't publish a status or price from them alone. MSRP always means the manufacturer's suggested price from a cited source. We label street prices separately.

How often we check

We monitor maker newsrooms, RSS feeds and trade wires for new announcements, and we re-check product and retailer pages with a mix of automated checks and hand review. Our goal is to re-check every listing at least weekly, and Announced and Listed items more often as their ship dates approach. Every product page shows the date of its own last check and the source that triggered the current status, so you never have to guess how fresh the information is.

Our automated tools identify themselves, follow each site's robots.txt rules and limit how often they request pages.

Dates

The announce date is the date of the maker's first public announcement. When we only know the month, we show it as a month (for example "Oct 2026") rather than inventing a day. When we don't know the date, we say "Date TBA."

Corrections policy

We get things wrong sometimes. Makers change prices, delay products and quietly revise specs. When we learn of an error, we fix it promptly, update the check date, and for meaningful changes (status, MSRP, dates) note it in the product's status history. We don't silently rewrite history to make ourselves look better. To report an error, see our contact page.

Read more in our editorial standards and about page.