SHOT Show 2027: Dates, What to Expect and What's Likely on Display
Every January, the American firearms industry heads to Las Vegas, and the new guns, optics and gear for the year ahead come with it. Here's what we know about SHOT Show 2027 and what we're watching.
The essentials
- Dates: Tuesday, January 19 to Friday, January 22, 2027.
- Where: The Venetian Expo and Caesars Forum, Las Vegas, Nevada.
- Show floor hours: 8:30 AM to 5:30 PM (Jan. 19-21); 8:30 AM to 4:00 PM (Jan. 22).
- Industry Day at the Range: Monday, January 18, 2027, for media invited by exhibitors.
- Who can go: it's a trade-only event. Proof of professional affiliation is required, and it isn't open to the public.
Sources: SHOT Show media FAQ · NSSF event page · 2027 exhibitor prospectus (PDF)
What to expect
SHOT is where much of the industry launches the next year's lineup. In 2026 a large share of the releases we track were announced in January, timed to the show. Expect the same in 2027: new handguns, rifles, shotguns, suppressors, optics, thermal and night vision, all on one floor. With the $0 NFA tax and ATF's October 2026 change on registration enforcement (see NFA updates), suppressors and short-barreled rifles are worth watching closely.
We'll track every SHOT 2027 announcement from the day it's revealed to the day it actually ships.
The week at a glance
- Sunday, January 17, 2027: NSSF's SHOT Show golf event at Revere Golf Club, per NSSF's sponsorship prospectus.
- Monday, January 18: Industry Day at the Range (invited media only), the Supplier Showcase opens, and the Press Room opens at noon.
- Tuesday-Thursday, January 19-21: show floor open 8:30 AM to 5:30 PM. The Press Room is open 7:30 AM to 6:00 PM.
- Friday, January 22: final day, floor open 8:30 AM to 4:00 PM.
Source: SHOT Show media FAQ and the 2027 sponsorship prospectus (PDF).
Who can attend
SHOT Show is organized by the National Shooting Sports Foundation (NSSF), the firearm industry's trade association. It's a trade-only event, not a consumer show: attendees must show proof of professional affiliation, such as a retailer, distributor, manufacturer, law enforcement buyer or qualified media. Photo ID is required. If you aren't in the industry, the best way to follow the show is through coverage like ours.
Looking back: SHOT Show 2026
SHOT Show 2026 ran January 20-23, 2026, at The Venetian Expo and Caesars Forum. Of the 128 products we track, 77 were announced in January 2026, timed to the show. That's why January is the busiest month of the year for new gun releases. Many of those products are still working their way from announcement to shelves. Browse every new gun of 2026 to see where each one stands.
How we'll cover SHOT 2027
When announcements start landing, we'll add each product with its maker source, MSRP and announce date, then track it until it ships. The Gun Release Report will round up the week's biggest launches every Friday.
SHOT Show 2027 new products (live)
Every product announced for SHOT Show 2027 lands here as soon as we can verify it with a maker source, with its MSRP and ship status. Already-announced 2027 guns that aren't tied to the show are on our new guns 2027 page.
No products have been announced for SHOT Show 2027 yet. Makers usually start revealing new models in the first weeks of January. This list fills in as they do, each with a maker source.
Tickets and registration fees
There are no public tickets. SHOT Show is trade-only, and you register for a badge in the category that matches your business. NSSF's 2027 badge fees:
| Badge type | NSSF member | Non-member |
|---|---|---|
| Retailer / Distributor / Training | $45* | $225 |
| Non-Retailer | $175 | $350 |
| LE / Military Buyer | $45 | $45 |
| LE / Military Non-Buyer | $175 | $175 |
| Government / Military Contractor | $350 | $550 |
| Consulting Firm | $225 | $350 |
| Government Organization | $225 | $350 |
| Independent Representative of Exhibitor | $200 | $200 |
*NSSF company buyer members get a complimentary first badge. Fees from SHOT Show's attendee FAQ; non-exhibiting manufacturer and supplier badges cost more. Badges aren't mailed: you pick yours up onsite, and a lost or stolen badge costs $200 to replace.
Register at shotshow.org/register.
Hotels
SHOT Show's headquarters hotel reservations line is (866) 659-9643 in the U.S.; all other official hotels book through 1 (800) 388 8104. The show spans the Venetian Expo and Caesars Forum, so the hotels between them are the most convenient. Heads up: SHOT Show notes that most Las Vegas resorts have a longstanding policy of not permitting firearms, so check your hotel's policy. Details on the official hotel and travel page.
Floor plan
The official 2027 floor plan is at shotshow.org/floorplan. Use it to map exhibitors across the Venetian Expo and Caesars Forum before you go; the two venues are a walk apart.
Brands expected
We haven't verified any 2027 exhibitor yet, so no brand below is confirmed. These are brands that launched products in January 2026, around last year's show, and we expect them back. We'll mark brands confirmed once we can verify it.
- AGM Global Vision Expected, not confirmed
- ATN Expected, not confirmed
- Agilite Expected, not confirmed
- Armasight Expected, not confirmed
- Barrett Expected, not confirmed
- Benelli Expected, not confirmed
- Beretta Expected, not confirmed
- Bergara Expected, not confirmed
- Browning Expected, not confirmed
- Burris Expected, not confirmed
- Bushnell Expected, not confirmed
- Canik Expected, not confirmed
- Dead Air Expected, not confirmed
- EOTech Expected, not confirmed
- FN Expected, not confirmed
- Franchi Expected, not confirmed
- Franklin Armory Expected, not confirmed
- Gunwerks Expected, not confirmed
- HUXWRX Expected, not confirmed
- Hawke Expected, not confirmed
- Henry Repeating Arms Expected, not confirmed
- Holosun Expected, not confirmed
- Jacob Grey Expected, not confirmed
- Kimber Expected, not confirmed
- L3Harris Expected, not confirmed
- Magpul Expected, not confirmed
- MaxView Optics Expected, not confirmed
- Mossberg Expected, not confirmed
- Nemo Arms Expected, not confirmed
- Nightforce Expected, not confirmed
- Nocpix Expected, not confirmed
- Ops-Core Expected, not confirmed
- Pulsar Expected, not confirmed
- Retay Expected, not confirmed
- Riton Expected, not confirmed
- Ruger Expected, not confirmed
- SDS Imports Expected, not confirmed
- Safe-Pro USA Expected, not confirmed
- Savage Arms Expected, not confirmed
- Seekins Precision Expected, not confirmed
- Shadow Systems Expected, not confirmed
- Sightmark Expected, not confirmed
- Smith & Wesson Expected, not confirmed
- Springfield Armory Expected, not confirmed
- Staccato Expected, not confirmed
- Streamlight Expected, not confirmed
- SureFire Expected, not confirmed
- Swarovski Optik Expected, not confirmed
- Taurus Expected, not confirmed
- Trijicon Expected, not confirmed
- Vortex Optics Expected, not confirmed
- Weatherby Expected, not confirmed
- Zeiss Expected, not confirmed
Likely on display: announced, not yet shipping
These products have been announced but we haven't confirmed they're shipping yet. Expect to see many of them on the floor. This is our guess, not a confirmed list.
